Inroads to Tech

For Entrepreneurs, Founders, & Solopreneurs

Technology has changed what it takes to build a business.

You no longer need a massive team, years of technical experience, or unlimited capital to turn what you know into something valuable.

Whether you're exploring entrepreneurship, building your first company, running a growing business, or creating something on your own, Inroads to Tech helps you understand the technology, systems, strategy, and thinking that can help you build smarter.

Explore the Free Webinar Series

You don't need more random business advice.

Entrepreneurship education is often fragmented.

One person tells you to find your niche. Another tells you to build a website. Someone else tells you to automate everything, raise money, start posting, create a funnel, hire a team, or buy another piece of software.

But businesses aren't built through disconnected tactics. They're built by understanding:

— where the opportunity is
— what problem you're solving
— why someone should choose you
— what technology actually supports the business
— what systems allow the company to operate
— and how your knowledge, experience, and perspective can become something people will pay for

That's why we've designed this free webinar series to build progressively. You can attend any session independently and get value from it. But together, the sessions tell a larger story—from identifying an opportunity to building the business around it.

Series roadmap

Expertise
Opportunity
Differentiation
Technology
Systems
Business

Each webinar tackles a different part of the journey.

The series

Free November + December 2026 Webinar Series

Join Inroads to Tech for a series of practical conversations designed for entrepreneurs, founders, aspiring founders, and solopreneurs navigating the changing relationship between business and technology. Attend one. Attend several. Attend them all.

01Series KickoffWednesday, November 11, 2026 · 12 noon–2:30 p.m. Eastern Time

The Business Opportunity Hiding in What You Already Know

A special daytime Veterans Day session.

Some of the best business ideas don't begin with inventing something completely new. They begin with experience, expertise, repeated problems, unusual insight, or a better way of doing something you've already encountered.

This session will help participants look at what they already know differently—and begin identifying what may actually have commercial value.

Why we're teaching this first

Before choosing software, creating a logo, building a website, or worrying about funding, you need to understand what you're actually building and why it deserves to exist.

You'll leave understanding

— How to inventory your experience and expertise
— How to identify problems you've become unusually equipped to solve
— The difference between knowledge and a marketable business opportunity
— Where AI and modern technology have lowered the barrier to building
— Questions to ask before investing significant time or money into an idea

02Wednesday, November 18, 2026 · 9:00–11:30 p.m. Eastern Time

Find the Gap. Find the Wrinkle.

You don't always need an untouched market to build something valuable.

Sometimes the opportunity is the gap competitors ignore, the audience they underserve, the process everyone accepts as broken, or the wrinkle that allows you to approach an existing problem differently.

Why this comes next

Once you identify what you could build, the next question is whether there's room for your version of it.

This webinar moves participants from “I have an idea” to “I understand why my approach may deserve a place in the market.”

You'll leave understanding

— How to look for gaps in existing markets
— How to study competition without becoming obsessed with competitors
— The difference between differentiation and novelty
— How your perspective or process can become an advantage
— Why competition can sometimes become partnership
— How to avoid “drowning in your moat” by overengineering differentiation

Thanksgiving Week — No Live Session

Catch up on previous sessions and join us when the series resumes in December.

04Wednesday, December 2, 2026 · 9:00–11:30 p.m. Eastern Time

GoHighLevel vs. Vendasta: Which Platform Fits Your Business?

The right technology depends on the business you're actually trying to build.

In this practical comparison, we'll examine GoHighLevel and Vendasta through the lens of entrepreneurs, agencies, consultants, service providers, and growing businesses.

Rather than asking which platform is “best,” we'll ask a much more useful question: best for what—and for whom?

Why this webinar belongs here

Technology decisions should come after business-model thinking—not before it.

Once participants better understand their opportunity and positioning, they are better prepared to evaluate the tools that may support the business.

We'll explore

— Where the platforms overlap—and where they differ
— Business models each may support particularly well
— CRM and customer management
— Sales and marketing functionality
— Automation
— White-label and reseller opportunities
— Operational considerations
— Scalability
— Costs and tradeoffs
— Why your business model should determine your tech stack

Transparency: Inroads may have affiliate relationships with platforms discussed in our educational programming. Our goal is to help participants understand fit, tradeoffs, and use cases—not to declare one tool universally superior.

05Wednesday, December 9, 2026 · 9:00–11:30 p.m. Eastern Time

From Idea to Operating Business: The Systems You Actually Need

A business is more than its product, logo, website, or social media presence.

Eventually, customers have to discover you, buy from you, communicate with you, receive what you promised, and hopefully come back.

This webinar introduces participants to the operational systems that turn an idea into a functioning company.

Why this comes after the technology conversation

Technology is only valuable when it's supporting a process.

Instead of collecting tools, participants should first understand the functions their business needs technology to perform.

We'll explore

— Lead generation and customer acquisition
— Sales and conversion
— CRM and customer communication
— Payments and fulfillment
— Workflows and automation
— Customer experience
— Reporting and analytics
— Retention and reputation
— Where AI can reduce manual work
— What should be automated versus kept human

062026 FinaleWednesday, December 16, 2026 · 9:00–11:30 p.m. Eastern Time

Build the Business Hidden in Your Expertise

What if the thing you've spent years learning could become the foundation of what you build next?

Your career, education, lived experience, industry knowledge, skills, processes, frustrations, and even the things you've learned to do differently all contain information.

The question is whether some of that information can become intellectual property, a service, a product, a system—or an entire business.

In this final session of the year, we'll connect the dots.

Why this is the finale

The previous sessions examine individual pieces of entrepreneurship: opportunity, differentiation, technology, and operating systems.

This session brings those pieces together and asks the larger question: what could you build from what you already know?

We'll explore

— Identifying monetizable expertise
— Separating a skill from a business model
— Turning knowledge into frameworks, services, systems, products, or experiences
— Validating demand before overbuilding
— Using technology and AI as leverage
— Designing the early version of the business
— Identifying the capabilities you need versus what technology can provide
— Turning expertise into something repeatable and scalable

Want to go further?

Inroads to Tech provides education, resources, coaching, and structured programs for people navigating technology, entrepreneurship, and the changing world of work.

If you're ready to do more than learn about entrepreneurship—and want support actually building—we'll show you what's next.

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FAQ

Common questions

Do I need to attend every webinar?: No. Each webinar is designed to stand alone. However, the series intentionally progresses from identifying opportunities to understanding the systems behind building a business.
Are the webinars free?: Yes.
Who are these webinars for?: Entrepreneurs, aspiring entrepreneurs, founders, solopreneurs, consultants, independent professionals, and people exploring whether their expertise could become a business.
Do I need to be technical?: No. Inroads to Tech focuses on helping people understand how technology can support their goals—not requiring everyone to become a software engineer.
Will replays be available?: Replay availability will vary by session. Register for the webinar to receive session updates.
Is this only for people starting their first business?: No. Existing founders and business owners who are evaluating new products, services, systems, technology, or growth opportunities should also find the programming useful.